The BBC is one of the world's best-known broadcasting brands and today's digital BBC plays a key role in modern life. As an organisation funded by the universal licence fee, the BBC's mission is to inform, educate and entertain. Its content reaches over 60 million people in the UK (not to mention millions more around the globe). It is watched, listened to, read and interacted with via 10 television services, 57 radio stations, its award winning website and via the Red Button too.
In this new digital, on-demand world, the BBC's role is changing from a one-way, studio-based broadcaster of programmes, into an audience focused anytime, anywhere, anyhow, content brand. New services, like iPlayer, are strengthening this change in direction and maintaining the BBC's place at the forefront of the broadcasting world.
This forward-thinking approach extends beyond its services. The BBC is creating an environment that's friendly, welcoming and open to change. One that's as diverse as it is fast-moving, and where challenge, development and recognition go hand-in-hand.
However, while the atmosphere is relaxed, the ethic here is very hard working and there's a real focus on development at every level. So whether graduates join through one of the variety of training schemes that the BBC advertise throughout the year or by applying for a specific vacancy, they will find the right inspiration to bring their career to life.